Philip Morris IQOS
Hand Drawn Type
2016 & 2017
In 2016 I created a pack flash to help Benecol spreads to
stand out. The 'Love the Taste' campaign had a really great
response so in 2017 the campaign has been updated and
relaunched for immanent release.
In 2017 I have worked on a second campaign 'Taste the Good Life'
which has been launched across the other Benecol products.